TikTok is introducing a new feature that enables them to cut down on the volume of artificial intelligence-produced media appearing in their timelines. This initiative comes as the platform announced that it currently hosts over 1 billion AI videos.
Pilot Phase and Launch
The update is being tested over the following weeks before a widespread launch. This advancement comes amid a increase in AI content, fueled by new AI video creators.
The Broader AI Trend
It has been noted that approximately a tenth of the most rapidly expanding content creators on another major platform exclusively feature clips produced artificially. A considerable share of this content is deemed low-quality AI content, a term for poor-quality, factory-style content that is typically illogical or bizarre.
Our research shows that a lot of users like content produced via AI tools, ranging from AI artwork to informative clips, and we intend to offer the community the option to adjust the amount of that, based on their own choices,” said a platform representative.
AI on the Platform
The platform announced that there are now 1.3bn videos on its service identified as made with AI. In total, more than 100 million media items are added to the app every day, making clips made by AI a minor percentage of its total content library.
How to Adjust Settings
Viewers will be able to limit or boost the amount of AI content they see by opening the content preference option in the app and picking the AI content topic. Additional categories that can already be modified under the setting cover news, clothing, cosmetics, and choreography.
AI Disclosure Rules
TikTok’s policies require creators to label lifelike artificially created content, and it bans dangerous AI impersonations of well-known individuals or critical incidents. Any believable artificial content that is unmarked can be removed under its community policies.
Additionally, the platform will from now on apply an “AI-made” tag to content made using its built-in AI features, or detected by an cross-platform project for identifying content made by AI. This measure is designed to deter users from seeking to evade the tagging system.
AI Literacy Programs
TikTok is also establishing a two million dollar AI literacy fund for specialists and groups to produce educational content about ethical AI use. This project will benefit educational bodies dedicated to training computer science.
Content Safety Approach
The platform has justified its content review process, amid debate over proposals to lay off hundreds of review team members in the United Kingdom. TikTok is set to eliminate 439 jobs in its content moderation division in the UK capital, with labor groups and digital protection specialists raising concerns that staff are being displaced by machine-led review.
A company official clarified that people-led review would continue to be important, but automated tools can safeguard staff by filtering out the most harmful content prior to it has to be seen by people. TikTok stated a 76% decrease in shocking and graphic content seen by content reviewers over the previous year due to intervention by its machine learning processes.
It is vital to balance staff and AI to maintain a secure environment,” the official commented. “We’ll have humans as part of that process, but we also think it’s highly necessary to limit contact with harmful content as rapidly, which is where a extensive automated help is proving valuable process content quickly.”
